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Lesson 7 of 10

Diversification and concentration

Different labels do not necessarily mean different underlying risks.

The idea

Diversification spreads exposure across holdings and types of assets. It can reduce the influence of one holding’s outcome, but it does not guarantee a gain or prevent a broad market loss.

Look through product names to the underlying holdings and drivers. Two funds may own many of the same companies. Ten stocks in one industry may react similarly to the same event. Counting account names alone is not a useful measure of diversification.

Worked example

Original illustration: A $10,000 example portfolio puts $5,000 into company A and $5,000 into company B. If A falls 40% while B is unchanged, the total falls $2,000, or 20%. A portfolio wholly in A would lose 40%. If both companies fall 40%, splitting the money between them does not help in this scenario.

Diversification and concentration example
ScenarioCompany ACompany BPortfolio change
A falls; B unchanged−40%0%−20%
Both fall together−40%−40%−40%

A common mistake

Assuming that adding another fund automatically removes concentration.

Try it yourself

An example portfolio is 25% in A and 75% in B. A loses 20% and B is unchanged. What is the portfolio change, ignoring fees and rebalancing?

Show the worked answer

0.25 × −20% + 0.75 × 0% = −5%.

Check your understanding

1. What should you inspect when comparing two funds?
2. Diversification guarantees:

Sources and review